![]() ![]() It has 18 lessons and should take two to four hours to complete, also depending on your familiarity and previous use of the platform. ![]() The Advanced Course covers how Google Analytics collects data, categorizing users, configuration settings, measurement plans, advanced filters, custom dimensions and metrics, event tracking and channel and audience analysis. It can take about four to six hours to complete depending on your previous experience with the platform. It consists of 17 lessons, including short videos. The Beginner Course covers how to set up an account, various views and filters, navigating the interface, basic reports and campaign and conversion tracking. To help you learn more about Google Analytics and to prepare for the certification, Google provides two free training courses. But it offers some powerful features that may not be readily noticeable without a deeper understanding of the customizable options of the platform. This is where I feel their library shines.Google Analytics provides a range of reports on users, visits and other metrics. Emails often go unanswered if I’m honest, so if you want the software to work for you, you have to be very hands-on when it comes down to tracking down answers to problems you come across. On the free plan my experience has been that there is really no software support. It can be a bit tricky to find those failed posts to reschedule them though! This does happen with most software and will usually be a result of implemented upgrades. Very occasionally the system will fail to post. Not able to view my content in a weekly layout – this may not be a problem for most, but as a visual planner I do like to see what my content looks like over a period of time, so that I can make sure my message is on track. ![]() The system can be clunky to get started with and I don’t find it the most intuitive. This is a big problem if you want to schedule ahead more than 10 days across 3 channels… or less if you multi tweet per day on Twitter! You can also find this information under their resource pages.ģ0 pieces of content – for the longest time Hootsuite allowed 90 pieces of content in your free plan account to be pre-scheduled at any one time. They are full of interesting information about social media and trends. Useful newsletter – I’ve found their newsletters useful in the past also. Help library – they do have a good help library that allows you to learn how to use their software better. Statistics – Hootsuite gives a basic statistic report in the free plan which is great if you want to follow what’s happening on your channels closely. Mobile App – this has ben fairly useful especially for posting to Instagram. It also allows you to answer your channel messages too. Interactions – Hootsuite allows you to comment and answer interactions on posts you have sent, or from those accounts you follow. You can also use this to track what’s being said about your own brand. Social listening – social listening is the act of following relevant hashtags to see what’s trending or being said. Video uploads - Hootsuite allows video uploads on their free plan, where most do not. So here are my pros and cons of the Hootsuite free plan In that time I’ve tried a number of software platforms to make it work for me and whilst I haven’t found the perfect one-size-fits-all package I think Hootsuite has been pretty far up there in the rankings of good software to use. Having used several social media schedulers over the past eight or nine years I have realised my preferred way to implement my weekly social media strategy. ![]() Watch the video above for a look at what the dashboard looks like. Integrations include ZenDesk, Canva, Salesforce, and Google my Business. Integrations - Hootsuite have around 150 integration partners, which means you can create a better workflow between your social media scheduler and your content creation, or customer service. It helps you understand how competitor social marketing is evolving and explore your customer’s avatar more deeply.Īnalytics - on the free version of Hootsuite you will find the monitoring aspect is pretty limited, but insights do include comprehensive and real-time reports on how your social channels and campaigns are performing on the paid tiers (paid and organic). Social Monitoring - beyond regular engagement on your channel, or via the DMs social listening is a really useful tool. This is a crucial part of your marketing plan. This is useful for your audience, because they love story flow, but it is particularly useful for you, because you can concentrate on the customer service commenting and platform engagement during the week. Plan your content - scheduling your content ahead of time allows you to avoid having to log in every single day to each social media platform in order to post something you have to say. The dashboard on Hootsuite allows you to do several things ![]()
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